We hosted a webinar on Demystifying Price to Win. Read the article to find out how you can watch the webinar and win more contracts.
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We hosted a webinar on Demystifying Price to Win. Read the article to find out how you can watch the webinar and win more contracts.
One of the most common errors we see in bidding is dealing with uncertainty. Bidding experts can all agree there […]
Assessing competitor behavior matters when it comes to a pricing strategy. As pricing analysts, capture managers, and business developers well […]
When working on a bid pricing strategy, you need to know where to invest your time and effort and which […]
You must make your company decisive about its competitive intelligence efforts. Develop a set of effectiveness criteria. Measure your strategy against its ability to be effective. And, be enough of a salesperson to sell this idea to your management and on up the chain.
When you create a bid strategy for your proposal, you will start with a few questions: How can we increase […]
In an article for the Defense Systems Journal, Ricardo Lopez, VP Competitive Differentiation for Lone Star Analysis shared with the […]
Price to Win (PTW) is the price at which you will likely win a competition based on how all competitors are evaluated by the buyer. Price and Non-Price factors are taken into consideration in the process. Price to Win is also shorthand for the process and professional function of evaluating competitions.
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