Many pricing practitioners often misunderstand the price-to-win (PTW) process. Six Price to Win Misconceptions eBook The “Six Price to Win […]
eBook: “Six Price to Win Misconceptions”
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eBook: “3 Ways Uncertainty Creates Confusion in Bids”
One of the most common errors we see in bidding is dealing with uncertainty. Bidding experts can all agree there […]
On-Demand Webinar! Demystifying Price to Win Analysis
We hosted a webinar on Demystifying Price to Win. Read the article to find out how you can watch the webinar and win more contracts.
eBook: “Competitive Intelligence for the Win.”
Competitive intelligence is your solution to secure the right data that will help you with capture and bid strategies. But […]
eBook: “3 Mistakes in Assessing Competitor Behavior”
Assessing competitor behavior matters when it comes to a pricing strategy. As pricing analysts, capture managers, and business developers well […]
eBook: “3 Blunders in Bid Pricing”
When working on a bid pricing strategy, you need to know where to invest your time and effort and which […]
What is Price to Win?
Price to Win (PTW) is the price at which you will likely win a competition based on how all competitors are evaluated by the buyer. Price and Non-Price factors are taken into consideration in the process. Price to Win is also shorthand for the process and professional function of evaluating competitions.